Behind The Scenes of enamore‘s re-launch campaign
Opening Credits: I Can See Clearly Now – Jonny Nash
On Tuesday, 17th April, the year of the Olympics, with our re-launch in a month’s time, it was time to re-shoot our luxury basics range.
It was not our aim to get this wet, especially during a underwear photoshoot ;). Our main aim of the day was to show off the comfort, stylish, versatile, sexual and practical factors that our eco-friendly lingerie now has to offer.
Grey skies, and heavy clouds, along with a ridiculously early start, could never break the defensive line of our morale. With high spirits bouncing off the wall and ener…ok I lie, I needed coffee and lots of it. But once the caffeine kicked in I was ready to rock n roll…Unlike our photographers Carlo and Fabiana and Richard, who (damn it) are always in good mood without the caffeine! How do they do it??
Turns out, the enamore dream team (including our entire crew) aren’t the typical fashionistas – far from it. I think we spent more time laughing than shooting (jeez, I hope we get enough good photos in retrospect!)
Our strong minded bunch knew exactly how to represent enamore. With that in mind, each of them kicked ass in what they needed to achieve, without wrestling each other to the ground.
But, then again, when we have pragmatism as a pseudonym for Carlo and Faby and Richard, everything always falls into place (and, excuse the cheese), but they made the light shine throughout the day!
Despite getting told off, several times, for eating the props, (I couldn’t help it the XXL pizza was too tasty), I was still forgiven. Thanks (Mr Pizza delivery man!) Looking holistically at the situation, we thought it’s best to order a further 3 pizzas…just in case some slices went missing. Our gorgeous model Jenna scoffed more slices than the rest of us, I would hate her for it if she wasn’t so lovely (so much for the 1-calorie-a-day-model…not in our company).
I think I speak on behalf of everyone when I say that the bad weather couldn’t have been further from our minds, as we casually sipped on our glasses of rose wine. What better way to spend a rainy day?
So, did we achieve our aims? Looking through the preliminary imagery on the MAC, and talking to Richard (our videographer), it seems we did. Do I want to jinx anything by telling you any specifics? Absolutely not!
Before we knew it was hometime (well the pizza and wine was all gone). But in all seriousness, everyone did a brilliant job so a round of applause to our amazing model Jenna, our two talented photographers Carlo and Faby, their photography assistant Emmanuela, videographer, Richard the man with the sneaky camera, make up artist Emma and our fabulous designer-come-stylist – Rachel, for making the shoot such a success, and of course for the rest of the team for all of their hard work and efforts behind the scenes, and to a generally fun filled day.
All that’s left for us to do now, is to wait for our campaign to hit the media and we can’t wait to share it with you!
If you are interested in stocking enamore’s new and improved luxury basics range, please email Gauruv at firstname.lastname@example.org / email@example.com or call him on + 44 (0) 7843 216 110.