Dear enamore fans
We would like to start by offering our utmost apologies for being so quiet. It’s been an eventful past few months to say the least.
Here’s a recap on the story of Enamore Lingerie to enamore underwear:
Last year, Gauruv and Rachel met one of the most inspiring people in, not only the fashion world, but the eco-fashion / eco-underwear / eco-lingerie world. She went by the name of Jennifer ‘Jenny’ Ambrose. To cut a long story short, having been in the UK for 10 years, Jenny was missing Canada. You can follow her blog at Jenny’s Blog.
After Jenny left, Gauruv and Rachel had to think – how can we make Enamore even MORE awesome!?
For one thing, we dropped the capital ‘E’ and furthermore, every time the word ‘enamore’ is said, we try to high five and / or chest -bump each other.
We wanted to take a whole new approach to enamore and see if we could do something that no one else had done before.
We give you…enamore underwear
Without loosing any of the original values (being eco, ethical and sustainable), we realised that there’s so many lovely women missing out on some of the most amazing fabrics and designs the underwear world has come to see!
‘You don’t have to get intimate with trees to be eco!’ – Gauruv K Malhan / Benedict Hartley 2011
With this idea, we set out on a mission and thought of John Lennon along the way, and used our imagination. We, however, added an extra couple of lyrics to the song (that don’t necessarily rhyme).
Imagine this: a world, where people wear eco / ethical / sustainable underwear without giving it a second’s thought!
So, without compromising on:
- comfort
- style
- sexiness
- cost (significantly dropped the prices)
- (and it’s sustainable underwear!)
we set out to create our sophisticated basics range.
We strongly believe that ‘eco’ clothing IS cool, IS trendy and CAN be integrated into the urban lifestyle!
We’re starting production in the next 2 weeks, at which time you can pre-order your garments, and soon it’ll be available to buy on our e-tail site and at our stockists!
Walk the Walk
enamore is VERY proud to say that enamore teamed up with Walk the Walk last Sunday, to help raise awareness for Breast Cancer (ps, CONGRATULATIONS to ALL of those women (and men) that did the 5k, 10k or half a marathon – what an awesome day it was!). This was an amazing event.
We ran a competition with the most amazing photography duo, husband and wife team, London Boudoir Photography. They are by far the most talented photographers I have ever had the opportunity to work with – and bloody hell, what an opportunity it always is!
Feedback from Walk the Walk!
The feedback on the new range was better than we anticipated – we hope you feel the same – especially when you feel just how silky soft the bamboo really is!
Included are sneak previews of our new range, from a few posters that we did for Walk the Walk.
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