a behind-the-scenes-film

watch enamore‘s a-behind-the-scenes-film

photography: carlo & fabiana nicora the round peg | behind-the-scenes film: richard wakefield fx media | model: jenna moss | make up / hair stylist: emma dallimore | music: ben rector, you & me

On a personal note, the entire team on the day was exceptional. As you may have read on our previous blog, the weather was, well, British, but the morale was globally high-spirited, with Mcfadden & Whithead playing true to the day.

Working with Richard was not only a great experience, but it was an honour. He has the ability to capture the hidden demeanor that encompassed the day.

Given the niche of enamore, and the novel / innovative concept, we wanted to tape our progress.

*watch this space* 😉 xx

enamore campaign – ‘S’ for Sustainable Sexiness…

Behind The Scenes of enamore‘s re-launch campaign

Opening Credits: I Can See Clearly Now – Jonny Nash

On Tuesday, 17th April, the year of the Olympics, with our re-launch in a month’s time, it was time to re-shoot our luxury basics range.

It was not our aim to get this wet, especially during a underwear photoshoot ;). Our main aim of the day was to show off the comfort, stylish, versatile, sexual and practical factors that our eco-friendly lingerie now has to offer.

Grey skies, and heavy clouds, along with a ridiculously early start, could never break the defensive line of our morale. With high spirits bouncing off the wall and ener…ok I lie, I needed coffee and lots of it. But once the caffeine kicked in I was ready to rock n roll…Unlike our photographers Carlo and Fabiana and Richard, who (damn it) are always in good mood without the caffeine! How do they do it??

Turns out, the enamore dream team (including our entire crew) aren’t the typical fashionistas – far from it. I think we spent more time laughing than shooting (jeez, I hope we get enough good photos in retrospect!)

Our strong minded bunch knew exactly how to represent enamore. With that in mind, each of them kicked ass in what they needed to achieve, without wrestling each other to the ground.

But, then again, when we have pragmatism as a pseudonym for Carlo and Faby and Richard, everything always falls into place (and, excuse the cheese), but they made the light shine throughout the day!

Despite getting told off, several times, for eating the props, (I couldn’t help it the XXL pizza was too tasty), I was still forgiven. Thanks (Mr Pizza delivery man!)  Looking holistically at the situation, we thought it’s best to order a further 3 pizzas…just in case some slices went missing. Our gorgeous model Jenna scoffed more slices than the rest of us, I would hate her for it if she wasn’t so lovely (so much for the 1-calorie-a-day-model…not in our company).

I think I speak on behalf of everyone when I say that the bad weather couldn’t have been further from our minds, as we casually sipped on our glasses of rose wine. What better way to spend a rainy day?

So, did we achieve our aims? Looking through the preliminary imagery on the MAC, and talking to Richard (our videographer), it seems we did. Do I want to jinx anything by telling you any specifics? Absolutely not!

Before we knew it was hometime (well the pizza and wine was all gone). But in all seriousness, everyone did a brilliant job so a round of applause to our amazing model Jenna, our two talented photographers Carlo and Faby, their photography assistant Emmanuela, videographer, Richard the man with the sneaky camera, make up artist Emma and our fabulous designer-come-stylist – Rachel, for making the shoot such a success, and of course for the rest of the team for all of their hard work and efforts behind the scenes, and to a generally fun filled day.

All that’s left for us to do now, is to wait for our campaign to hit the media and we can’t wait to share it with you!

If you are interested in stocking enamore’s new and improved luxury basics range, please email Gauruv at info@enamore.co.uk / sales@enamore.co.uk or call him on + 44 (0) 7843 216 110.

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enamore underwear – The Next Episode

Dear enamore fans

We would like to start by offering our utmost apologies for being so quiet. It’s been an eventful past few months to say the least.

Here’s a recap on the story of Enamore Lingerie to enamore underwear:

Last year, Gauruv and Rachel met one of the most inspiring people in, not only the fashion world, but the eco-fashion / eco-underwear / eco-lingerie world. She went by the name of Jennifer ‘Jenny’ Ambrose. To cut a long story short, having been in the UK for 10 years, Jenny was missing Canada. You can follow her blog at Jenny’s Blog.

After Jenny left, Gauruv and Rachel had to think – how can we make Enamore even MORE awesome!?

For one thing, we dropped the capital ‘E’ and furthermore, every time the word ‘enamore’ is said, we try to high five and / or chest -bump each other.

We wanted to take a whole new approach to enamore and see if we could do something that no one else had done before.

We give you…enamore underwear

Without loosing any of the original values (being eco, ethical and sustainable), we realised that there’s so many lovely women missing out on some of the most amazing fabrics and designs the underwear world has come to see!

‘You don’t have to get intimate with trees to be eco!’  – Gauruv K Malhan / Benedict Hartley 2011

With this idea, we set out on a mission and thought of John Lennon along the way, and used our imagination. We, however, added an extra couple of lyrics to the song (that don’t necessarily rhyme).

Imagine this: a world, where people wear eco / ethical / sustainable underwear without giving it a second’s thought!

So, without compromising on:

• comfort
• style
• sexiness
• cost (significantly dropped the prices)
• (and it’s sustainable underwear!)

we set out to create our sophisticated basics range.

We strongly believe that ‘eco’ clothing IS cool, IS trendy and CAN be integrated into the urban lifestyle!

We’re starting production in the next 2 weeks, at which time you can pre-order your garments, and soon it’ll be available to buy on our e-tail site and at our stockists!

Walk the Walk

enamore is VERY proud to say that enamore teamed up with Walk the Walk last Sunday, to help raise awareness for Breast Cancer (ps, CONGRATULATIONS to ALL of those women (and men) that did the 5k, 10k or half a marathon – what an awesome day it was!). This was an amazing event.

We ran a competition with the most amazing photography duo, husband and wife team, London Boudoir Photography. They are by far the most talented photographers I have ever had the opportunity to work with – and bloody hell, what an opportunity it always is!

Feedback from Walk the Walk!

The feedback on the new range was better than we anticipated – we hope you feel the same – especially when you feel just how silky soft the bamboo really is!

Included are sneak previews of our new range, from a few posters that we did for Walk the Walk.

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